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Week 8 // Site Specific // Alexis Morris

 


I visited the Irvine Spectrum, which is currently set up for the holiday season. The overall space is designed to entice patrons, and convince them that the various wares are of high quality and worth buying. The addition of the holiday lights and ornament gates further establishes the "buying" mood as it implies the layer of "holiday" shopping. I think the designers successfully set up an environment that primes visitors for purchasing.   


The first specific store I choose to talk about is the Nike store. While the design isn't abysmal, I did not like it. I am not a fan of cold "white" light, and the lighting used in this store was almost entirely cold, unnatural tones of white. The exception being the three globes in the center which were warm tones but, against the surrounding lights, come off as an almost sickly yellow. The overall composition felt disjointed and off putting, and I think Nike should be glad it's such a well established brand.  


The store I choose as my example of well-done lighting was OluKai. While their sign is that off putting, unnatural, cold, white light, the lighting of the interior is much more pleasant. The fixtures and placement makes the inside of the store feel like a beachside storefront than a shop in an open-air mall. Which, given the brand and the fact that they sell flip-flops and other sandals, is exactly the type of environment the lighting should be building. 

Comments

  1. Lonnie AlcarazNovember 24, 2025 at 7:57 AM

    Very nice work! I completely agree about the Nike story. Also, I was in OluKai recently and felt the same way - the sign could be more on brand but the inside is nicely done. I also enjoyed your comments from the 1st photo that the real point here is to get people to buy high end goods so the lighting needs to help you feel like your are in that space.

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